El portal de los estudios de comunicación desde 2001

Edición en español

Edició en català Edição en português

Novedades editoriales

You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

Autor: Orly Lobel

Editorial: W. W. Norton & Company

Categoría: Expresiones audiovisuales

Enlace: https://www.amazon.com/dp/0393254070?tag=losangrevofbo-20

 

 

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival―the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas―whether conceived during work hours or on their own time―Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.




También te puede interesar...

  Women Artists, Feminism and the Moving Image. Contexts and Practices
REYNOLDS, Lucy (Ed.)

What is the significance of gendered identification in relation to artists' moving image? How do women artists grapple with the interlinked narratives of gender discrimination and gender identity in [...]

  Stop Motion Filmmaking. The Complete Guide to Fabrication and Animation
WALSH, Christopher

Based on a world-class curriculum and cutting-edge industry practices, Stop Motion Filmmaking offers step-by-step instruction in everything from puppet making and studio set-up to animation and [...]

  Madhuri Dixit
BOSE, Nandana

A wide-ranging account of the Indian film star Madhuri Dixit, one of the most popular actresses of Hindi cinema. Nandana Bose's study traces Dixit's twenty-five year career, exploring her star [...]